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PEAK · Plan Selection & Sales Strategies

Read the Story in MARx

The plan history in MARx is more than a lookup — it's a story. Learn to read it.

MARx is more than a current-plan lookup. Read closely and the plan history tells you a story about what's actually going on with this client.

What to look for

Previous coverage Current coverage Future-effective coverage Recent enrollment changes Carrier changes HMO / PPO changes Giveback changes Medicaid changes LIS / Extra Help changes Recent D-SNP enrollment

Something changed — find out why

Example: the client has been on the same plan most of the year, but MARx shows a new plan scheduled to take effect next month.

Current coveragePlan A — active through this month
Scheduled coveragePlan B — effective next month
The question to ask "I see there's a change scheduled in your coverage. What made you decide to make that change?"

Possible answers worth listening for:

  • Higher medical usage than before
  • A problem with a doctor or network access
  • New or increased dental needs
  • Rising prescription costs
  • Loss of a benefit they relied on
  • A new Medicaid approval
  • Another agent contacted them
  • They didn't fully understand what they agreed to
PEAK coaching rule When you see a change in MARx, investigate the reason behind the change.
Important Never ignore, conceal, or misrepresent a future-effective enrollment you can see in MARx. Accurately acknowledge what you find, and make sure you understand the beneficiary's actual intent before recommending anything further.